Redefining Product Discovery: Improve Your Entire Customer Journey

Online shoppers can easily use the search bar for the most direct route to their desired product. But what if they don’t know exactly what they’re looking for? Cutting-edge retailers are using intent data and the latest AI-powered tools to upgrade their discovery capabilities and successfully match shoppers’ needs in the moment—from discovery to purchase to support.

During this session, we shared real-world case studies of how leading brands are powering the next wave of the connected customer experience by using:

• Product discovery and personalization engines for increased conversions and average order value
• Chatbots and recommendations to delight customers and empower customer service agents
• Predictive capabilities that leverage insights along the shopper journey to improve ecommerce and customer services.