Be Seen and Heard: Attracting and Cultivating Your B2B Audience
The most advanced product, the best service offering, or the highest caliber thought leadership – none of it matters if you can’t reach your audience. But reaching them is harder than ever, given a digital universe teeming with messaging and offers that overwhelm buyers. B2B Organizations that adopt a true content marketing strategy are in the best position to reach their target audience and keep them engaged.
In this webinar you will learn:
- Industry benchmarks on content maturity
- Step-by-step guidance on how to develop an effective inbound content marketing strategy
- How to leverage on-site search that drives ongoing audience engagement
View this webinar to learn how adopting a structured approach that ensures critical content marketing success factors such as on-site search should be embedded into your content marketing strategy and execution.
Featuring:
Phyllis Davidson
VP, Principal Analyst, Forrester
Joey Yazzolino
Senior Product Marketing Manager, Lucidworks