B2B AI benchmark study 2025: What we’re seeing in the trenches

We just wrapped up our presentation at B2B Atlanta, and thought you might want a closer look at the data we’re seeing.

This is a quick overview of our third annual AI benchmark study – just a taste of what we’re learning from thousands of companies implementing AI in their B2B operations.

What you’ll find inside:

  • The unexpected trend of B2B companies increasing AI investments while other sectors pump the brakes
  • Real numbers showing companies with strong AI capabilities converting at 5x higher rates
  • Which industry segments are making AI work in e-commerce (software’s crushing it at 51%)
  • Our practical framework for thinking about AI implementation, from analytical to physical agents
  • A reality check on which capabilities actually matter now versus which ones can wait

This isn’t the full report (that’s coming soon), just the highlights we shared at the conference based on data from over 10,000 practitioners across 5,000+ companies.

Drop your email and we’ll send over the presentation deck. We’ll also make sure you get the full B2B report when it’s ready.

AI's emerging shaggy dog problem

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